Wunderman Thompson India has appointed Anurag Tandon as Managing Partner to lead its Mumbai operations with immediate effect. In his new role, Tandon will focus on growing the firm’s clients in Mumbai and work with teams to deliver business solutions to brands leveraging the agency’s creative, technology, consultancy capabilities. strategic, commerce, and data-driven experience and design.
Tandon joins Wunderman Thompson from DDB Mudra where he served as Managing Partner leading its operations in Mumbai and Ahmedabad, focused on top line growth and profitability.
He was also Global Brand Director for Unilever’s ice cream business and was responsible for developing integrated brand strategies and communication plans in the SEA, NAMET and LATAM markets.
With over 20 years of experience building and nurturing brands, Anurag has a deep understanding of culture and consumers in diverse industries such as automotive, consumer goods, fashion, retail retail and financial services. With a proven track record of achieving business goals, leading new business initiatives, and identifying and mentoring talent, Tandon has a strong focus on growing brand footprint with an eye on return on investing in a rapidly changing media and consumer landscape.
Commenting on Tandon’s appointment, Shams Jasani, CEO of Wunderman Thompson, South Asia, said, “Mumbai is one of our strongest offices and, with our aim to be our clients’ strategic partner across the brand and customer experience ecosystem, we are excited to be on board Anurag at this critical time to increase the growth of our customers and our teams. With his strong track record of achieving business goals and his extensive experience across various categories and brands, we are confident that he will be able to accelerate the momentum we have and achieve great success. “
Tandon said, “The ever-changing consumer journeys pose a constant challenge for customers. There is a need for integration of services and delivery of experiences around the brand which Wunderman Thompson is uniquely positioned to deliver. “
According to Expert Market Research, the Indian advertising market was valued at almost ₹670 billion in 2020. The market is further expected to grow at a CAGR of 11% during the forecast period 2022-2027 to reach ₹1253.2 billion by 2026.