TCL partners with retail giant Jashanmal to bring premium home appliances to GCC


Dubai – TCL Electronics (1070.HK), the world’s second largest LCD TV brand and a pioneer in consumer electronics and home appliances, has entered into a strategic alliance with Jashanmal, one of the world’s leading retail groups. GCC. The partnership will enable TCL to reach a wider customer base with its premium home appliances and air conditioners (AC) for the first time in the United Arab Emirates, Oman and Bahrain.

The partnership with Jashanmal is part of TCL’s expansion strategy in the Middle East and Africa (MEA) region. Jashanmal will be a key partner of TCL in the region, launching its wide range of home appliances and the new AC FreshIN, as well as managing end-to-end operations, from distribution, logistics to warranty and service.

Commenting on the partnership with Jashanmal, Ms. Sunny Yang, Managing Director of TCL MEA said, “We are delighted to have established a partnership with Jashanmal, which would help us with our expansion plans in the Middle East. This partnership allows us to launch our home appliances and air conditioners for the first time in the UAE, as Jashanmal is known for distributing a wide range of brands across the GCC. Both partners will create unique opportunities for the acquisition of new customers by using the comparative advantages offered by the other. Jashanmal is more than an execution partner for TCL. It will be a strategic relationship, where both parties will work together every step of the way. »

“Our latest strategic partnership makes perfect sense as leaders in our respective fields. Our history of growth helps us continue to expand our regional footprint and product offering to our growing customer base. Jashanmal is a name known for its credibility with a 103 year legacy as a retail distributor in this region. Their knowledge of the market will help us optimize our product range to meet the needs of local consumers and give us a major competitive advantage in the region,” she added.

Mr. Khalid Soliman, CEO of Jashanmal Group, said, “Our partnership with TCL will add value to our business as one of the most respected names in the market. This will help us meet the demands of our customers in the region for state-of-the-art home appliances and air conditioners. We reaffirm our position as an industry leader by providing the right kind of support to credible brands like TCL that can deliver premium products to customers in this region. We closely monitor consumer buying trends and develop a wide range of products to meet consumer needs.

“We will use our strengths to acquire new customers. We pride ourselves on uniquely offering our customers with a seamless omnichannel experience and convenience. TCL’s portfolio of home appliances, including air conditioners and refrigerators with the brand’s exclusive advanced technology, will allow us to strengthen our catalog of home products and reach new customers. This will allow us to expand our market penetration, develop new marketing and sales strategies, and increase our short and long-term revenue,” he added.

Over the past year, TCL has gained significant market share in most MEA markets and is currently ranked second in the world among LCD TV brands. Now, TCL plans to attract a wider range of customers with its range of home appliances and air conditioners.

TCL home appliances and air conditioners are now available at various outlets in the United Arab Emirates, Oman and Bahrain and more products will soon be available to consumers in the Middle East. Products include their range of top and front loading washing machines, refrigerators, chest freezers, water dispensers, washers and dryers and floor standing air conditioners, as well as their latest FreshIN models Inverter Split AC.


About TCL

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a major player in the global television industry. Founded in 1981, it now operates in more than 160 markets worldwide. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from televisions, audio and smart home appliances.

For media inquiries, please contact
Saad Aquel
Watermelon Communications
Dubai, United Arab Emirates
[email protected]


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