BERLIN, September 6, 2022 /PRNewswire/ — SGW Global and Motorola Mobility LLC today announced the signing of an expanded multi-year agreement granting SGW Global exclusive rights to develop and market Motorola’s brand of Home Audio products worldwide*.

SGW Global will now be responsible for the innovation, design, marketing and sales of an expanded category of Motorola Audio, which includes both personal audio and home audio. This extends the 10+ year partnership which currently also includes the licensing of Nursery and Personal Audio products. This partnership will leverage the experience, energy and capabilities of both companies to increase design and innovation in the audio market, with the goal of expanding the product line and improving the quality, user experience and audio performance of personal and home audio products. .

“We consider it a tremendous privilege to be entrusted with the Home Audio product category for the Motorola brand. Having been licensed from other Motorola categories, we understand the strength the brand brings,” says Malcolm Paton, Executive Director of SGW Global. “Motorola’s legacy of quality and innovation is unmatched and we have enjoyed great success in our current partnership. We look forward to seeing how we build on this with the addition of Home Audio.”

“Throughout our longstanding relationship, we have always been impressed with the quality, safety and reliability of SGW products, SGW’s compliance with Brand Licensing Program requirements, and SGW’s dedication to the Motorola brand. “, said David Carroll, Executive Vice President of Brand Licensing for Motorola Mobility LLC. “With SGW’s leadership, we believe SGW will take Home Audio products to a new level and we look forward to partnering with SGW on this journey.”

SGW Global secured the exclusive licensing rights to Personal Audio in December 2020, which includes consumer audio accessories for use with mobile phones, such as Wi-Fi headsets; mono Bluetooth and Wi-Fi and compact headsets; portable, battery-powered Bluetooth and Wi-Fi speakers. Earlier this year, SGW Global introduced a new product in the Personal Audio category which was hugely successful and extended the personal audio experience to automotive integration. The Motorola MA1, a plug-and-play adapter that integrates with Android Auto, has won numerous innovation awards and after a successful initial launch in the United States, production quantities have been increased to meet on demand.

The addition of Home Audio allows SGW to bring its experience and innovation to consumer audio products within the home experience, including: amplifiers/receivers; Stereo shelving systems; turntables; sound bars, speakers and subwoofers; home theater systems; speaker stands, audio cables, in-line connectors and remotes, and other similar devices. The deal will see SGW’s consumer electronics portfolio significantly strengthen and expand global opportunities for the Motorola brand.

*Global Home Audio license excludes India.


About SGW Global

SGW Global specializes in the manufacture, design, sale and distribution of a wide range of consumer electronics products and services. By working with leading technology innovators, we pride ourselves on creating world-class, award-winning designs and solutions. With 30 years of experience in quality and on-time delivery, we partner with dynamic pioneers at the forefront of technological change in an ever-changing marketplace.

In partnership with Motorola Mobility LLC which has been in existence for over 10 years, SGW Global is the world leader1 Motorola brand licensee for Personal Audio2Nursery3 and telephony4 some products.

As a truly global operation, we have our head office as well as our own manufacturing facilities in China, a dedicated business operations center in the United States, a European operations center in the United Kingdom, and a global sales and distribution network. For more information, visit

SGW Global is a trade name of Meizhou Guo Wei Electronics Co., Ltd.

About Motorola’s strategic brand partnerships

For more than 90 years, the Motorola brand has been known worldwide for its high quality, innovative and reliable products. Motorola’s Brand Strategic Partner Program aims to leverage the power of this iconic brand by partnering with dynamic companies that deliver unique, high-quality products that enrich consumers’ lives. The brand’s strategic partners work closely with Motorola engineers during the development and manufacture of their products, ensuring that their products meet the rigorous standards of safety, quality and reliability that consumers have come to expect. Motorola. To learn more about strategic partnerships with Motorola brands, follow us @ShopMotorola.

MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC. and are used under license. All other trademarks are the property of their respective owners. © 2020 Motorola Mobility LLC. All rights reserved.

Media Contact:
Nicole Daley / Daley Public Relations
[email protected]


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