Florence Wang on her career at Simon-Kucher & Partners in Shanghai


Florence Wang was one of the first advisors to join Simon-Kucher & Partners in its Shanghai office when it opened nearly four years ago. She shares her consulting journey and discusses some of the consulting firm’s most memorable accomplishments to date.

Florence, how did you find your way to Simon-Kucher and a career in consulting?

Since joining the office, my role has evolved from Senior Consultant to Senior Manager, and I have gained experience working on projects in a wide range of industries, from consumer goods to industrial.

Before joining Simon-Kucher, I worked at PwC and then Amazon, with a two-year break to complete my MBA at the National University of Singapore.

When I decided to get into consulting, the first thing I did was check out an influential ranking of consulting firms. I found Simon-Kucher & Partners to be strong in the Asia-Pacific region, so I checked my network and discovered that one of my fellow MBA students, Chetan Prakash, worked in the Singapore office. I contacted Chetan, and he highly recommended Simon-Kucher, offering to give me an inside reference. This is where this exciting journey began.

What projects or accomplishments have stood out in your career so far?

Each project is unique and I am proud of the solutions we offer. A memorable achievement is a dynamic pricing project we conducted for a chemical company. Our solution was new to the client, and we received feedback that it provided much more value than they originally expected. Additionally, the solution has had an impact within Simon-Kucher internally. Our methodology and tool were very innovative, with several useful results that could be applied to other projects.

Even today, colleagues contact our team to find out how we supported our client and the solutions we developed.

Another standout achievement is a consumer goods project where we optimized the prices of a popular shoe brand. Everyone I know owns a pair of these shoes. One day I was in a store with my friend and I recognized the price we had recommended in our project. It’s a proud moment to see your recommendations go live in the real world and to be able to tell someone “this is from Simon-Kucher”.

What advice would you give to someone starting their career in consulting?

I would tell them to join Simon-Kucher in Shanghai! We have a fantastic culture where people are closely connected, especially in the Shanghai office. Everyone knows each other, and everyone is a friend. The consulting industry has a reputation for being pushy, but that’s not my experience here. We are all accessible and willing to share what we know. This gives us a great advantage.

Another advantage is our area of ​​expertise. We are a consulting firm specializing in what we call “TopLine Power”, and we are very strong in terms of pricing. It’s a niche, but it’s also important, especially in emerging markets like China, where pricing excellence is still in its infancy. There are so many things that can be done.

The company has great potential for growth, both globally and in China, and I feel very confident recommending Simon-Kucher to others.

Tell us a bit about your personal life. What do you like to do in your free time?

I love to travel and do exhilarating things around the world, like a road trip or skydiving. My last trip was to Australia. However, since the pandemic outbreak, I have spent much more time in Shanghai, regularly visiting the gym and doing sports. I am short in stature, so I like to develop my physical strength the same way I developed my mental strength.

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